You may already own an item of Lacoste brand apparel, featuring the grinning crocodile. The world-renowned company has been manufacturing high quality clothing for the past 85 years. Now this globally recognized brand is changing up their game, and their logo, to help animals on the verge of extinction.
Partnering with the International Union for Conservation of Nature (IUCN) and supported by BETC, a French advertising agency, Lacoste has kicked off a three-year partnership called “Save Our Species”. Instead of the familiar green croc, their new line of classic, unisex Limited-Edition polo shirts will feature embroidered images of ten extremely endangered species.
The IUCN, Lacoste and BETC hand-selected the following 10 species for the campaign:
- Burmese Roofed Turtle
- Javan Rhino
- Sumatran Tiger
- California Condor
- Northern Sportive Lemur
- Anegada Ground Iguana
- Cao-vit Gibbon
Chances are that you have never seen any of these animals, nor even are aware of most of them. On Lacoste’s website, you’ll find detailed descriptions of each species, how poaching and loss of habitat are decimating their numbers, and exactly how close the world is to losing them forever.
These polos are extremely limited in number – and the reason why will break your heart. The number for sale corresponds to the number of animals of each species that remain in the wild. Only 67 Javan Rhinos and 350 Sumatran Tigers are roaming free. And only 30 Vaquita, also known as the Gulf of California porpoise, remain. It is one of the most endangered species on our planet. A single shirt has been made for each one.
Here’s a link to the video for the “Save Our Species” (SOS) campaign.
Lacoste is hoping that this SOS campaign will increase the visibility of every one of these precious, beautiful creatures. Lacoste just launched these shirts during their runway show at Paris Fashion Week. They may be pricey, but each sale will go toward the preservation of its species.
Here is another link to learn more about each of the ten animals. Here is additional information on the IUCN/Save Our Species organization, with further information here on how you can get involved. Never forget – Extinction Is Forever.