Recently, a commercial was created to help increase adoptions at Georgia’s FurKids Animal Rescue and Shelter. The clever, albeit low-budget, Kitty Kommercial was a huge success – so popular that it even surprised the creative team who put it together.
The “Kommercial” is complete with corny jokes, and a salesman who is promoting cats like used cars. The ad went live just before Christmas…and then it went wild after someone posted it to Reddit. In short order, the Kitty Kommercial became a true viral, internet sensation with over 3.5 million views.
On January 6, Samantha Shelton, CEO & Founder of the non-profit organization, addressed the wild popularity of the viral commercial:
We had no idea how broadly our message had spread until Wednesday morning, when we woke up to a flood of emails, calls and social media postings unlike anything we had ever experienced in our 15-year history.
Without a doubt, the attention is far beyond anything our organization could realistically wish for. Furkids has received praise and well wishes from over 9,000 people globally, and the momentum continues to build with every passing hour.
We’ve lost count of how many times our Kitty Kommercial story has been featured on TV stations, radio stations, newspapers, and blogs spanning the U.S., Canada, Australia, Europe and the Middle East. The result has been a nice uptick in donations, gifts, volunteer applications, and adoption applications—all of which we need, because it takes a constant stream of donations and support for our hungry Furkids.
Of course, the best part of this purrfectly awesome commercial is the increase in attention and support of animal shelters as a whole. Shelton commented on the positive reaction, “All of this pales in comparison to the torrent of messages we’ve received telling us how deeply this video has inspired and motivated people around the world to adopt, volunteer and support their local animal shelters.”