Until recently, the residents of the SkyHouse Channelside luxury apartment building in Tampa, Florida, would go into their mailroom for the usual grim bills, catalogues, and blank white walls.
Now, of course, they’ve still got J.Crew and the power company asking for their money — and they’re also greeted by rows of the happiest dog portraits you can imagine.
Which not only lift a person’s mood, but also support a local shelter — the Humane Society of Tampa Bay.
Pet photographer Adam Goldberg — who lives in the building — calls this display the “Mailroom Gallery for Charity.”
Before moving to Tampa last December, Goldberg worked at the Humane Society of Broward County, and before that he’d worked for an apartment management company.
So when he heard SkyHouse Channelside‘s leasing associate describe the building’s mailroom as “nothing special,” he got thinking of how he could change that in a way that’d help animals.
In June, Goldberg approached SkyHouse Channel management about transforming the blank walls of the mailroom.
For $150, Goldberg would shoot residents’ pets and hang their photos in the mailroom. Of that, $17.50 paid for printing and framing the photo — the rest would go to the Humane Society of Tampa Bay.
“I get tons of ideas and proposals sent to me, and Adam’s stood out by far,” says property manager AnaMaria Palermo. “I knew we had to do it and I couldn’t wait to get started and spread the word.”
The first photos went up in late June. This mailroom gallery’s already raised more than $1,000 for the shelter.
“We are excited!” says Humane Society of Tampa Bay volunteer manager Leslie Menichino.
Menichino tells Shelter Me that on top of the donations themselves, she’s hopeful Goldberg’s gallery will “spark interest in the homeless animals that we have here at the shelter” and “give others the idea to think outside of the box when it comes to fundraising for the homeless pets at the Humane Society of Tampa Bay.”
Goldberg’s in the process of setting up Mailroom Galleries for Charity in other apartment buildings in the Tampa Bay area.
Two buildings have confirmed their participation, a half dozen or so others have expressed interest. And more animal-related nonprofits have started reaching out to see if Goldberg would do similar fundraisers for them.
He’d love to see underutilized space all throughout Tampa — and beyond — adorned with these doggies’ smiling mugs, raising much-needed funds for animal groups and spreading awareness about the joys of shelter pets.
And Goldberg would like to see this project help in another important way, as well.
“Cats,” he says, “can participate, too.”
Here’s where you can find more of Adam Goldberg’s work. You can reach him at firstname.lastname@example.org.
Do you know someone who’s helping shelter animals in a creative way? Have another animal story to share? Get in touch at email@example.com!